Strategic Marketing

1-Day Workshop

Join us as we guide you through the process, providing you with a clear roadmap for your marketing journey as a small business owner.

Cost: R2500 (Can be paid in 3 payments)

EARLY Bird special till the end of Sept = R1998

When: 11 Oct 2023

Time: 08:45 – 16:00 (Lunch Included)

Venue: Hoogeind

You will leave this workshop with a basic plan of action, clear business goals, a deeper understanding of the market and competition, identification of growth opportunities, and a roadmap for implementation to drive business success.

Join us as we guide you through the process, providing you with a clear roadmap for your marketing journey as a small business owner.

Cost: R2500 (Can be paid in 3 payments)

EARLY Bird special till the end of Sept = R1998

When: 5 Oct 2023

Time: 08:45 – 16:00 (Lunch Included)

Venue: Hoogeind

You will leave this workshop with a basic plan of action, clear business goals, a deeper understanding of the market and competition, identification of growth opportunities, and a roadmap for implementation to drive business success.

07 Sales Analysis

The marketing and sales teams need to work well together, and therefore it is essential to understand the sales processes.

We recommend setting up an SLA between the marketing and sales teams to clarify all expectations and open communication channels to ensure maximum success.

Marketing and sales need to work together like a well-oiled machine, taking the same language and tone to achieve the set marketing goals.

06 Marketing Funnels

During this step, we build marketing funnels based on the journey that someone takes to eventually become a paying customer. Each step is defined, and the relevant marketing activities are mapped with measurables as far as possible.

We will create the detailed daily marketing activities plan from data in this step.

05 Positioning

Market Positioning refers to the ability to influence consumer perception.

The objective of market positioning is to establish the image or identity of a brand. It reveals or product so that consumers perceive it in a certain way. For instance, is the brand cheap and low quality or expensive and high quality? In building a positioning map against competitors, we can determine the current and desired brand positioning.

04 Customer Personas

Personas comprise of two parts, demographics and psychographics. Demographics is the statistical characteristics of human populations (such as age or income) used primarily to identify markets.

In contrast, a psychographic profile contains information about a person’s interests, hobbies, emotional triggers, and lifestyle choices, among other data. Building the personas is an essential step that comprises internal workshops and external data gathered from potential clients.

01 Marketing Audit

Understanding our current position and what worked and what did not is essential in drafting a successful marketing strategy.

During this step, we look from a client’s view of a business to see what they see, and then we take all available internal and external data to determine how our potential clients engage with our business.

02 Marketing Goals

The starting point of the Marketing 360° ™ assessment is to set clear SMART marketing goals. During this step, we help clients clarify the objectives and goals they want to achieve from all marketing efforts.

Goals set the direction for what needs to happen for your product or service to do well in the market and are the foundation of the plan you build to get there.

Setting focused, realistic, and quantifiable goals upfront establishes a true north for your marketing efforts.

03 Competitor Analysis

The purpose of a competitor analysis is to understand your competitors’ strengths and weaknesses in comparison to your own and to find a gap in the market.

It is crucially important to understand the environment that we conduct our business. Understanding competitors goes a long way in helping to get clarity on what we offer versus what our market is buying.