Business Strategy, Marketing Strategy and Sales Strategy

About the team

Elmo Lombard

Meet Elmo Lombard, a seasoned entrepreneur with over 35 years of hands-on experience in owning, running, and building businesses from the ground up. Throughout my career, I’ve been deeply involved in various facets of business, including Strategy, Innovation, Technology, User Experience, Sales, Marketing, and Business Systems.

From my earliest days in business, I understood the paramount importance of bottom-line profits and the critical role that cash flow plays in the survival of any enterprise.

During the past two decades, I’ve had the privilege of lending my expertise to renowned companies such as Deloitte, BHP Billiton, T-Systems, BMW, and numerous medium to small businesses across various industries. Over this period, I’ve contributed to the success of over a thousand businesses, leveraging my skills and experience to drive growth and profitability.

My hallmark ability lies in the clarity I bring to complex business challenges. Clients consistently praise my knack for discerning and defining problems, as well as my aptitude for devising and executing solutions that fuel business growth.

Drawing upon my diverse talents and wealth of experience, I’ve developed unique Business assessment tools including Revenue360° ™, SalesProcess 360° ™, and Business Strategy360 °, all rooted in the acclaimed Blue Ocean methodology. These tools cater to discerning business leaders seeking clarity and actionable insights.

I pride myself on being a focused, target-driven visionary with a keen ability to grasp the big picture. My strengths encompass strategic planning, decision-making, leadership, product activation, IT expertise, and fostering meaningful relationships. Above all, I remain committed to continuous learning and driving positive change in every endeavour.

Kobie Lombard

Introducing Kobie Lombard, a seasoned marketing strategist boasting over 17 years of immersive industry experience. Rooted in psychology, Kobie’s journey is distinguished by a profound understanding of human behaviour, enriching her approach to crafting compelling marketing strategies.

Driven by an insatiable curiosity and an unwavering commitment to excellence, Kobie navigates the complexities of consumer behaviour and market dynamics with precision and flair. Her career is marked by a relentless pursuit of comprehensive marketing strategies tailored to diverse audiences and business objectives.

With a diverse portfolio spanning consumer goods, technology, finance, and more, Kobie is renowned for her collaborative ethos and ability to uncover unique value propositions. Leading brands have benefited from her adeptness in orchestrating successful campaigns that drive engagement and nurture brand loyalty.

At the helm of Shift2Clarity, Kobie serves as a trusted advisor, guiding businesses through the digital marketing landscape with finesse. Her holistic approach seamlessly integrates data-driven insights with creative ingenuity, empowering clients to thrive in an ever-evolving marketplace.

Beyond her professional endeavors, Kobie is deeply invested in nurturing the next generation of marketers. Whether through mentorship initiatives or speaking engagements, she strives to ignite a passion for innovation and strategic thinking in others.

Kobie Lombard’s narrative epitomizes resilience, creativity, and an unwavering commitment to impactful marketing. With a proven track record and a fervent dedication to ongoing growth, she continues to shape the future of marketing, both locally and globally.