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The Business | Marketing | Sales Advisory Company
The Pitfalls of haphazard Social Media Marketing: Why Planning Matters
In today's digital age, social media has become a cornerstone of marketing strategies for businesses large and small. It offers a powerful platform to engage with customers, build brand awareness, and drive sales. However, [...]
Unveiling the Missing Link: Why 88% of Small Businesses Lack an Effective Marketing & Sales Plan
In the bustling world of entrepreneurship, small businesses are the backbone of innovation and economic growth. From mom-and-pop shops to tech startups, these ventures contribute immensely to local communities and global markets alike. Yet, [...]
A Guide for Business Owners on Measuring Marketing Efforts
In the dynamic landscape of business, measuring the success of your marketing efforts is paramount for sustainable growth. As a business owner, understanding the impact of your marketing strategies not only helps optimize resource allocation [...]
Unlocking Success: The Invaluable Value of E commerce Consultation
Unlocking Success: The Invaluable Value of E-commerce Consultation In the fast-paced world of online retail, businesses strive to survive and thrive in an increasingly competitive landscape. E-commerce has become a cornerstone of [...]
Building the Bridge Between Business and Marketing Strategy for Sustainable Success
Building the Bridge Between Business and Marketing Strategy for Sustainable Success In the dynamic landscape of today's business world, the alignment of business strategy and marketing strategy is crucial for sustained success. The two are [...]
Who are you Marketing to and Why? Understanding Your Target Audience
Marketing is all about connecting with your audience and convincing them that your product or service can solve their problems or meet their needs. But before you can effectively market to anyone, you need to [...]
17 Steps to analyzing a business’s system requirements
Analyzing a business's system requirements Analyzing a business's system requirements involves a comprehensive approach to understanding its current processes, identifying inefficiencies, and determining the necessary improvements. Here are the steps to follow: 1. [...]
Mastering Value Selling: The Art of Creating Lasting Customer Relationships
Mastering Value Selling: The Art of Creating Lasting Customer Relationships Introduction In today's competitive business landscape, where customers are more informed and discerning than ever before, traditional sales tactics often fall [...]
What is the value of investing in a marketing strategy?
Having a marketing strategy provides several significant advantages and value to a business. It serves as a comprehensive plan that guides your marketing efforts, helping you achieve your business goals effectively. Here's the value [...]
5 Tips to Fix your Marketing
5 Tips to Fix your Marketing “Marketing does not work” is a very common statement. Believe me when I say that I also feel the pain of [...]
7 Powerful Psychology Lessons That Will Boost Your Digital Marketing Game
7 Powerful Psychology Lessons That Will Boost Your Digital Marketing Game To be successful, digital marketers often have to be excellent psychologists. Knowing what makes people tick [...]
3 Steps to track your Marketing budget
3 Steps to track your Marketing budget Marketing. Most business owners feel this is a grudge spend. If you manufacture something you are able to calculate exactly [...]
10 WordPress SEO Questions That Took Me 10 Years To Answer!
10 WordPress SEO Questions That Took Me 10 Years To Answer! Of the many different content management systems and web publishing platforms I’ve done SEO for, WordPress [...]
How Chaos Sparks Business Innovation
How Chaos Sparks Business Innovation Article curated from CA (SA) DotNews newsletter “All great changes are preceded by chaos. The disruption we see in the world is [...]
The Fiberglass Swimming Pool Story
The Fiberglass Swimming Pool Story What the heck is inbound marketing? I get this question all the time, and yes, it is a term coined by the [...]
The Five Stages of Business Growth
The Five Stages of Business Growth Stage 1: Existence In this stage the main problems of the business are obtaining customers and delivering the product or service [...]
What is Search Engine Optimization (SEO)?
What is Search Engine Optimization (SEO)? SEO (Search Engine Optimization) is a marketing discipline focused on growing visibility in organic (non-paid) search engine results. SEO encompasses both [...]
Do You Know Your Customer Acquisition Costs?
Do You Know Your Customer Acquisition Costs? We are living in times when business competition has moved a notch higher, and it’s important for every business to [...]
Don’t Interrupt, Join the Conversation in Your Customer’s Mind
Don’t Interrupt, Join the Conversation in Your Customer’s Mind Your marketing is wasteful. I’m 99% sure. Majority of businesses engage in busy work, a charade that we [...]
Marketing Automation Is Now a Must for Successful Campaigns
Marketing Automation Is Now a Must for Successful Campaigns BY: TOMI SAIKKONEN . As the lifeblood of any business, marketing is integral to attracting and retaining the [...]
10 Trends in Digital Marketing 2020
10 Trends in Digital Marketing 2020 Curated from Digital Marketing Institute It doesn’t matter what your industry is, or what products and services you offer – digital [...]
The New SEO way – catch up or be irrelevant
The New SEO way – catch up or be irrelevant Search Engine Optimization (SEO) has come a long way since the time that search engines were not [...]
