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The Business | Marketing | Sales Advisory Company
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The Business | Marketing | Sales Advisory Company
What’s next for digital marketing in 2021
What’s next for digital marketing in 2021? In 2020, the world gained 93 million more mobile phone users. That’s 93 million more potential customers who may be [...]
5 Tips to Fix your Marketing
5 Tips to Fix your Marketing “Marketing does not work” is a very common statement. Believe me when I say that I also feel the pain of [...]
15 Top Marketing Trends To Keep An Eye On In 2021
15 Top Marketing Trends To Keep An Eye On In 2021 How well an agency capitalizes on marketing trends can make or break it, so keeping an [...]
7 Powerful Psychology Lessons That Will Boost Your Digital Marketing Game
7 Powerful Psychology Lessons That Will Boost Your Digital Marketing Game To be successful, digital marketers often have to be excellent psychologists. Knowing what makes people tick [...]
3 Steps to track your Marketing budget
3 Steps to track your Marketing budget Marketing. Most business owners feel this is a grudge spend. If you manufacture something you are able to calculate exactly [...]
10 WordPress SEO Questions That Took Me 10 Years To Answer!
10 WordPress SEO Questions That Took Me 10 Years To Answer! Of the many different content management systems and web publishing platforms I’ve done SEO for, WordPress [...]
How Chaos Sparks Business Innovation
How Chaos Sparks Business Innovation Article curated from CA (SA) DotNews newsletter “All great changes are preceded by chaos. The disruption we see in the world is [...]
The Fiberglass Swimming Pool Story
The Fiberglass Swimming Pool Story What the heck is inbound marketing? I get this question all the time, and yes, it is a term coined by the [...]
The Five Stages of Business Growth
The Five Stages of Business Growth Stage 1: Existence In this stage the main problems of the business are obtaining customers and delivering the product or service [...]
What is Search Engine Optimization (SEO)?
What is Search Engine Optimization (SEO)? SEO (Search Engine Optimization) is a marketing discipline focused on growing visibility in organic (non-paid) search engine results. SEO encompasses both [...]
Do You Know Your Customer Acquisition Costs?
Do You Know Your Customer Acquisition Costs? We are living in times when business competition has moved a notch higher, and it’s important for every business to [...]
Don’t Interrupt, Join the Conversation in Your Customer’s Mind
Don’t Interrupt, Join the Conversation in Your Customer’s Mind Your marketing is wasteful. I’m 99% sure. Majority of businesses engage in busy work, a charade that we [...]
Marketing Automation Is Now a Must for Successful Campaigns
Marketing Automation Is Now a Must for Successful Campaigns BY: TOMI SAIKKONEN . As the lifeblood of any business, marketing is integral to attracting and retaining the [...]
10 Trends in Digital Marketing 2020
10 Trends in Digital Marketing 2020 Curated from Digital Marketing Institute It doesn’t matter what your industry is, or what products and services you offer – digital [...]
The New SEO way – catch up or be irrelevant
The New SEO way – catch up or be irrelevant Search Engine Optimization (SEO) has come a long way since the time that search engines were not [...]
Brand message and why it can drive exceptional growth
Brand message and why it can drive exceptional growth Branding is an incredibly important tool for creating and building your business. Large corporation has been benefiting from [...]
Not all marketing strategies are equal
Not all marketing strategies are equal South African research shows that 25 percent of retail marketing budgets are going to waste through inefficiencies in terms of product [...]
What does your Negotiation Style Cost you?
What does your Negotiation Style Cost you? During the 20th century it was a great advantage to a country to have a coastline. It meant better and [...]
Adjusting Your Digital Strategy During Times of Change
Adjusting Your Digital Strategy During Times of Change Original Article by Emily Sandul We all know a strong digital marketing strategy should be continually monitored, flexible and [...]
Can I buy your products online?
Can I buy your products online? Did you know that the total online spend between business and consumer in South Africa was R11,5 Billion in 2011? According [...]
Buying Customers Online
Buying Customers Online I attended a seminar on the topic of how to buy customers presented by Brad Sugars fromActionCoach and felt that I should share some [...]
The On Purpose Business person
The On Purpose Business person Ask anyone the question “What is your purpose” and after a blank stare for a while they will try to answer it [...]