Skip to content 
Building the Bridge Between Business and Marketing Strategy for Sustainable Success In the dynamic landscape of today's business world, the alignment of business strategy and marketing strategy is crucial for sustained success. The two are not isolated entities; instead, they should [...]
Marketing is all about connecting with your audience and convincing them that your product or service can solve their problems or meet their needs. But before you can effectively market to anyone, you need to know who your target audience is [...]
Having a marketing strategy provides several significant advantages and value to a business. It serves as a comprehensive plan that guides your marketing efforts, helping you achieve your business goals effectively. Here's the value of having a marketing strategy: Clear [...]
5 Tips to Fix your Marketing “Marketing does not work” is a very common statement. Believe me when I say that I also feel the pain of Marketing that doesn’t work. Whether you [...]
7 Powerful Psychology Lessons That Will Boost Your Digital Marketing Game To be successful, digital marketers often have to be excellent psychologists. Knowing what makes people tick and placing those psychological triggers in [...]
10 WordPress SEO Questions That Took Me 10 Years To Answer! Of the many different content management systems and web publishing platforms I’ve done SEO for, WordPress is the most popular. Blogs, company [...]
The Fiberglass Swimming Pool Story What the heck is inbound marketing? I get this question all the time, and yes, it is a term coined by the Americans. If you are not in [...]
What is Search Engine Optimization (SEO)? SEO (Search Engine Optimization) is a marketing discipline focused on growing visibility in organic (non-paid) search engine results. SEO encompasses both the technical and creative elements required [...]
Do You Know Your Customer Acquisition Costs? We are living in times when business competition has moved a notch higher, and it’s important for every business to keep track of all costs going [...]
Marketing Automation Is Now a Must for Successful Campaigns BY: TOMI SAIKKONEN . As the lifeblood of any business, marketing is integral to attracting and retaining the desired target audiences and driving the [...]
Optimized by Seraphinite Accelerator