CMO Outsourcing

The Business | Marketing | Sales Advisory Company

Fractional Chief Marketing Officer

The Business | Marketing | Sales Advisory Company

What does a Fractional / Part-Time Chief Marketing Officer (CMO) do?

A Part-Time Chief Marketing Officer (CMO) can play a number of roles in your organization. They can fill a leadership gap when one marketing leader departs and you’re working to hire another. Those executive hires don’t usually come quickly, and your business can’t do without a CMO for that long.

Luckily, a fractional CMO can provide a direction and vision for your marketing department as your small business grows into a larger one, without the cost of a full-time CMO.

Or they can come in when your current marketing isn’t working and you need to shake things up. Fractional CMOs can provide a new set of eyes on a problem, without any existing biases, but with fresh ideas for new opportunities for you to meet your target audience.

Part-Time CMO’s tend to be most helpful for small-to-midsized companies in a few different scenarios.

You might need a Fractional/part-time Chief Marketing Officer if:

  • Your company has grown and needs a leader to direct your marketing efforts, but you don’t have the budget to hire an executive full-time.
  • You’re looking to take your company to the next stage but you’re not sure that what you’ve done in the past will take you successfully into the future.
  • You’re just feeling like your marketing isn’t up to the task but you’re not sure where you went wrong.
  • You need some marketing help that fits into your budget and matches your brand.

Hiring a full-time Chief Marketing Officer is an expensive proposition. If you’re a mid-sized business, you might not need a full-time CMO at all – it’s too much expense for too little return.

But you can’t afford to ignore your marketing leadership entirely. Your marketing team needs more than just a manager – they need a leader with vision and experience. Hiring a Fractional CMO means you get the leadership your marketing needs, in a cost-effective way.

Or, sometimes you can sense something is wrong with your existing marketing, but you can’t put your finger on the problem. Your current marketing executive assures you things are fine, but it’s your business – you know when something’s off. Bringing in a Fractional/part-time CMO means bringing in a completely fresh set of eyes with no attachment to doing things the usual way. It might be just what you need to get out of that rut.

And often a wonderful existing marketing leader decides to move on – to retire or explore bigger pastures. You don’t want to hastily hire someone for such an important role. That’s how big (and expensive) mistakes are made.

So, while you search for the perfect permanent CMO, your business can’t afford to just let your marketing stand idly by. This is when a Fractional/part-time CMO can come in and pinch-hit for your company. You get the services you need while you search for a full-time leader, avoiding a costly lag in your marketing.

Marketing can seem like a department that’s nice to have – sure, it can bring in results, but it’s so expensive. Is it worth the investment, or can your company go without it for a while?

But the business world moves faster than ever these days. Wit