Hiring a full-time Chief Marketing Officer is an expensive proposition. If you’re a mid-sized business, you might not need a full-time CMO at all – it’s too much expense for too little return.
But you can’t afford to ignore your marketing leadership entirely. Your marketing team needs more than just a manager – they need a leader with vision and experience. Hiring a Fractional CMO means you get the leadership your marketing needs, in a cost-effective way.
Or, sometimes you can sense something is wrong with your existing marketing, but you can’t put your finger on the problem. Your current marketing executive assures you things are fine, but it’s your business – you know when something’s off. Bringing in a Fractional/part-time CMO means bringing in a completely fresh set of eyes with no attachment to doing things the usual way. It might be just what you need to get out of that rut.
And often a wonderful existing marketing leader decides to move on – to retire or explore bigger pastures. You don’t want to hastily hire someone for such an important role. That’s how big (and expensive) mistakes are made.
So, while you search for the perfect permanent CMO, your business can’t afford to just let your marketing stand idly by. This is when a Fractional/part-time CMO can come in and pinch-hit for your company. You get the services you need while you search for a full-time leader, avoiding a costly lag in your marketing.