Marketing can seem like a department that’s nice to have – sure, it can bring in results, but it’s so expensive. Is it worth the investment, or can your company go without it for a while?
But the business world moves faster than ever these days. With the widespread and increasing popularity of digital marketing, suddenly every competitor, of any size, you’ve ever had is nipping at your heels. And consumers, overwhelmed by the amount of advertising thrown at them from every channel, are becoming increasingly savvy (and wary of marketing). Your marketing strategy and execution have to be more on target than ever.
You can’t afford to be left behind.
Fractional/part-time CMO services can fill those gaps for you, wherever they come from. And they do it on your schedule and on your budget, giving you the flexibility you need to make it work for your business.
If you think you can just promote a marketing manager into a bigger role and see results, think again. Not everyone who is good at the day-to-day tasks of marketing (or any job) makes a great leader, with the vision and experience to truly take your company to the next level.