MARKETING TRAINING FOR SME’s
Develop your own marketing plan
MARKETING TRAINING FOR SME’s
Develop your own marketing plan
Topics:
WEEK 1
Intro & Marketing Goals
WEEK 2
Competitor Analysis – What are you selling?
WEEK 3
Customer Persona – Ideal customer?
WEEK 4
Positioning
WEEK 5
Marketing and Brand Audit – Corporate Identity & Branding
WEEK 6
Website Development
WEEK 7
Social Selling – Facebook / Instagram / LinkedIn
WEEK 8
Social Selling – Ads
WEEK 9
Plan with Daily Activities
WEEK 10
Customer Journey
WEEK 11
Sales Analysis
WEEK 12
Marketing Strategy & Reporting
OPTION 1: DIY Online Training
Platform: Online Training – 12 weeks
Duration: 1 Hour training per week
Interactive: No
Cost: R 1200 (excl VAT) per month x 3
OPTION 2: Webinar Training
Platform: Online Training – 12 weeks
Duration: 1 Hour training per week
Interactive: Yes
Cost: R 2200 (excl VAT) per month x 3
Topics:
WEEK 1
Intro & Marketing Goals
WEEK 2
Competitor Analysis – What are you selling?
WEEK 3
Customer Persona – Ideal customer?
WEEK 4
Positioning
WEEK 5
Marketing and Brand Audit – Corporate Identity & Branding
WEEK 6
Website Development
WEEK 7
Social Selling – Facebook / Instagram / LinkedIn
WEEK 8
Social Selling – Ads
WEEK 9
Plan with Daily Activities
WEEK 10
Customer Journey
WEEK 11
Sales Analysis
WEEK 12
Marketing Strategy & Reporting
OPTION 1: DIY Online Training
Platform: Online Training – 12 weeks
Duration: 1 Hour training per week
Interactive: No
Cost: R 1200 (excl VAT) per month x 3
OPTION 2: Webinar Training
Platform: Online Training – 12 weeks
Duration: 1 Hour training per week
Interactive: Yes
Cost: R 2200 (excl VAT) per month x 3