Skip to content The Blue Ocean Strategy is a strategic framework and concept developed by W. Chan Kim and Renée Mauborgne in their book "Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant." This concept provides a [...]
Here are a few more examples of companies and brands that have successfully implemented the Blue Ocean Strategy: 1. Nintendo Wii: Nintendo shifted the landscape of the gaming industry with the release of the Wii gaming console. While competitors [...]
The Blue Ocean Strategy is a business strategy framework that W. Chan Kim and Renée Mauborgne developed. It encourages businesses to create uncontested market spaces, or "blue oceans," rather than competing in crowded and competitive "red oceans." Blue ocean [...]
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